• Recession Proof

    Civic awareness, economic empowerment, and financial literacy.

  • 92% Stand Down

    Addressing the  power dynamics, civic responsibility, and the unspoken realities of our times.

  • Black American Experience

    Honoring Black history, culture, and resilience.

Common Sense

Making Common Sense Common Again

Founded by technologist and creative Adrift Da Belle, TOTBeats is more than a clothing brand—it’s a politically agnostic edification campaign designed to provoke dialogue through designs that promote civic knowledge and amplify the contributions of those who came before us.

With three distinct collections of hoodies, sweatshirts, and goods, each piece is crafted with purpose and intention, ensuring that history, culture, and awareness remain part of everyday conversations through fashion.

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